The Mortech Blog

Part 2 of 3: How the ECHO button helps consumers prepare for a home loan.

Part 1 of 3: How the ECHO button helps consumers prepare for a home loan.
- Guest Author, Miranda Tharp, CSR @ Mortech

Mortech never took its tuxedo off from the New Year's Eve extravaganza... and guess what? That fancy new look is here to stay. The next release is sure to be filled with all sorts of eye-appealing, benefit-filled features. What does this mean for our users?

When a consumer begins the long journey of finding a mortgage, they are like a boxer whose career has just started - completely unaware of the proper technique and most likely expending too much energy.

Sound the music. Marksman has evolved.

...please give a warm round of applause for our next poet.

What if Van Gogh never contrived a miraculous starry night on canvas?

In this week’s episode, our caped loan crusaders find themselves fighting the genetically mutated generic emails.

Pow! Zoink! Wham!

Holy vampire fad, Rateman. These emails were once a much more inspired kind of creature, but it appears they're becoming more and more generic, heartless and uninformative. Email campaigns are losing their human compassion at a cataclysmic rate. We once were able to get borrowers to respond, but it appears consumers have stopped responding to the old techniques. And now our leads aren't closing...

Oh look! The rate signal! Let’s talk to the commissioner, hopefully he'll know what’s been going on.

Hey commissioner, what could possibly be causing these email campaigns to turn into mind-numbing drones and make our leads disappear into thin air?

Commissioner: Rateman and Robin, I'm only going to say this once, so for goodness sake listen up! You're going to defeat them with three strategies that will reverse their genetic makeup:

Hey mortgage folks! Sick of relying on Google to try to make connecting with closing service companies like title insurance and homeowner insurance providers? Tired of the guessing game when it comes time to picking a real estate service provider for your borrowers? Would you like to rip up the phone book? We want to hear about it!